This is an important step in the right direction–and it is frightening that it has to happen. The next item on the agenda of U.S. journalists should be an all-out media campaign with a simple slogan to rebuke the “fake news” moniker that is becoming much too prevalent in the minds of some Americans.
The legitimate news media has yet to realize Trump and his minions are in full blitz mode while they, the news media, are fighting an anemic, fragmented guerrilla war–at best. Hard-hitting, hard news stories are not enough if many Americans are convinced they are “fake news.”
The stories are needed but so is a united, coordinated counter-punch against Trump’s constant assault. The legitimate news media needs a massive outreach campaign to remind Americans about the importance of the Freedom of the Press and to regain the trust of the general public, regardless of their political affiliation.
The news media needs a single message to push back against brutal simplicity of “Fake News.” Find something simple and EVERYONE USE IT.
Right now there are too many different “messages” being used by various news outlets and news organizations. That is fine for their individual silos—-but that is where most are staying….
The news media needs an outdoor/mail/surprise marketing campaign in “purple” districts, at the very least.
While the corporate management and bean counters in the news groups will merely see the current conflict between their foot soldiers and Trump as a moneymaking bonanza, they need to be reminded that they could soon face extinction if the current trends continue.
Legitimate news groups and individuals need to unite now with a single message with a single purpose: SAVE DEMOCRACY BY SAVING THEMSELVES.
Whoever controls the airwaves (euphemistically meaning any news delivery platform) will control distribution of that news–time, place and, even, context. The Big Players got hoodwinked and high-jacked by a street fighter who out-thought and out-maneuvered them.
Today’s technology is a game-changer in the hands of those who know how to bend it to their purposes and are willing to do so. Alex Jones and President Trumpov know they are at war with the Mainstream Media but the MSM is just now realizing that.
WAKE UP MAINSTREAM MEDIA.
WAKE UP ‘LEGITIMATE’ NEWS ORGANIZATIONS.
WAKE UP AND FIGHT BACK BEFORE IT IS TOO LATE!